Privacy Policy & Cookie Notice

1. Who is responsible for your information?

HER. New York is currently operated by the business owner identified in the website’s Legal Notice. The Legal Notice must identify the current legal operator, registered address and contact details before this Privacy Policy is published.

For privacy questions or requests, please use the contact form on our website. We may ask for additional information to verify your identity before responding to a request about your personal information.

2. The information we collect

We collect information you provide directly, information generated when you use the website and information received from service providers that help us operate HER.

Information you provide when you shop with us

When you place an order, we may collect:

• Your name

• Email address

• Phone number

• Billing address

• Shipping address

• Order and purchase details

• Product selections, fabric choices and customization details

• Information needed to provide customer service

Measurement and fit information

To create a made-to-measure garment, we may collect:

• Body measurements and body proportions

• Photographs or video used for the measurement process, where applicable

• Fit preferences

• Alteration requests and fit feedback

• Notes from your online consultation

Some measurement and fit information may be closely connected to your body. We use it only to provide, fit, alter and support your HER. garment, unless you give us permission to use it for another purpose.

Please provide only the information needed for the measurement and fit process. Do not include unrelated medical information in the measurement app, consultation notes or contact form.

Customer account information

If you create a customer account, we may collect and store:

• Your name and contact details

• Billing and shipping addresses

• Order history

• Product and size information

• Account login details

• Information relating to account activity

We use this information to provide account functionality, make checkout easier, support your orders and provide customer service.

Payment information

Payments are processed through Squarespace Payments, Squarespace’s integrated payment solution. Squarespace Payments uses third-party providers, including Stripe for payment processing and Sift for fraud monitoring and detection.

We do not need to store your full payment card details ourselves to process your order. Payment providers may collect and process payment information directly in accordance with their own privacy policies:

• Squarespace Privacy Policy

• Stripe Privacy Policy

• Sift Privacy Policy

Information you provide when you contact us

If you contact us through our website contact form, by email or through another support channel, we may collect your name, contact details, message and any information you choose to include. We use this information to respond to you, manage your request and maintain appropriate business records.

Information collected automatically

When you visit our website, Squarespace and our analytics tools may collect information about:

• Your browser, network and device

• Your operating system and browser settings

• Your IP address

• The website or page you visited before coming to us

• The pages you view on our website

• Clicks and interactions with internal links

• Scrolling and searches

• Timestamps and session activity

This information helps us operate the website, protect it from misuse, understand how visitors use it and improve the HER. experience.

3. How we use personal information

We use personal information to:

• Provide and administer the website

• Process and deliver orders

• Create made-to-measure garments

• Process measurements, fit information and alteration requests

• Schedule and conduct online consultations

• Manage customer accounts

• Respond to questions and provide customer service

• Send order, account and delivery communications

• Send abandoned-cart emails where permitted and where the conditions described below are met

• Send marketing emails where you have consented or where another lawful basis permits us to do so

• Process payments and prevent fraud

• Understand website traffic and activity

• Improve our website, products, services and customer experience

• Maintain security and protect our rights

• Comply with legal, tax, accounting and regulatory obligations

We do not use your measurement or fit information to make decisions about your eligibility for employment, credit, insurance, housing or similar services.

4. Legal bases for visitors in the EEA, UK or Switzerland

If data protection law in the European Economic Area, the United Kingdom or Switzerland applies to you, we rely on the following legal bases, depending on the situation:

• Contract: to process and deliver an order, create your garment, manage your account and provide services you request.

• Consent: for optional analytics cookies, marketing emails and any other processing where we ask for your permission.

• Legitimate interests: to secure and improve the website, provide customer support, prevent fraud, understand how our services are used and manage our business, provided those interests do not override your rights.

• Legal obligation: to meet tax, accounting, legal, regulatory and record-keeping requirements.

Where we rely on consent, you can withdraw it at any time. Withdrawal does not affect processing that took place before withdrawal.

5. Analytics

This website uses Squarespace analytics and performance tools to understand site traffic and activity. When you acknowledge our cookie banner, analytics and performance cookies may collect information such as your browser, network and device details, referring pages, IP address, clicks, internal links, pages visited, scrolling, searches and timestamps.

We share this information with Squarespace, our website analytics and hosting provider. Squarespace may process this information to provide website services, protect its platform and improve its services. For more information, see Squarespace’s Privacy Policy.

Analytics and performance cookies are not placed until you acknowledge our cookie banner, where the applicable settings require consent. You can manage your choices through the cookie controls available on the website or through your browser settings.

6. Cookies and similar technologies

Cookies are small files or pieces of text stored on your device when you visit a website. We use cookies and similar technologies for the following purposes:

Necessary cookies

Squarespace uses necessary cookies to securely host and operate the website. These cookies support core functions such as navigation, security, checkout and account functionality. They cannot be switched off through our cookie banner because the website may not work without them.

Analytics and performance cookies

These cookies help us understand traffic, activity and interactions on the website. They are used only after you acknowledge our cookie banner where consent is required.

For more information about the cookies Squarespace uses, visit The cookies Squarespace uses.

You can also block or delete cookies through your browser settings. Blocking necessary cookies may affect the website, checkout or customer account functionality.

7. The measurement app and other service providers

We use a separate third-party provider to support the digital measurement process. This provider may process measurement data, body proportions, photographs or video, fit preferences and related information on our behalf.

Before publication, HER. must add the provider’s legal name, role, privacy policy link and data-processing terms to this section. The provider may use the information only to provide the measurement services and other documented services requested by HER., subject to the applicable agreement and law.

We may also share personal information with service providers that help us operate the business, including providers for:

• Website hosting and e-commerce

• Payment processing

• Fraud prevention and security

• Measurement and fit technology

• Email delivery and marketing

• Customer support

• Order fulfillment and shipping

• Website analytics

• Professional, legal, accounting and compliance services

These providers may access personal information only as needed to provide services to us, comply with the law, protect their systems or perform another documented business purpose.

8. Email communications

Order and account emails

We may send emails about your account, order or service activity, including:

• Account creation

• Password resets or account changes

• Order confirmation

• Payment or order status

• Production updates

• Shipping and delivery

• Alterations or customer service

These messages are necessary to provide the service and cannot be unsubscribed from while you maintain an active order or account, although you may close your account where applicable.

Abandoned-cart emails

If you enter your email address during checkout or are logged into your customer account, add an in-stock product to your cart and leave the website without completing your purchase, we may send an automated abandoned-cart email within 24 hours, where permitted by applicable law.

Every abandoned-cart email includes an unsubscribe option. You can also contact us through the website contact form if you do not want to receive these messages.

Marketing emails

We may send marketing emails about HER. products, launches, services, events and stories where you have subscribed or where another lawful basis permits us to do so.

You can unsubscribe at any time by clicking the unsubscribe link at the bottom of a marketing email. Unsubscribing from marketing emails does not stop necessary order, account or service messages.

We use Squarespace or another designated email service provider to deliver email communications on our behalf. The provider’s name and privacy policy link must be confirmed before publication if a provider other than Squarespace is used.

9. Web fonts

This website uses Google Fonts and Adobe Fonts to display its typography. When your browser requests a font, the relevant provider may receive information such as your IP address, browser, network or device details, the page being viewed and technical request information.

For more information, review the relevant provider policies:

• Google Fonts Privacy FAQ

• Adobe Privacy

If HER. later self-hosts its font files, this section must be updated.

10. Google Places

The Google Places address-autocomplete function is not currently activated on the HER. checkout. We therefore do not currently share checkout address entries with the Google Places API for address suggestions.

If this feature is activated in the future, this Privacy Policy and the cookie or consent settings will be updated before the feature is used.

11. When we share personal information

We share personal information only where needed to operate HER., provide the services you request, protect our business or comply with legal obligations.

Depending on how you use the website, recipients may include:

• Squarespace, our website hosting and online store provider

• Squarespace Payments and its payment service providers

• Stripe, for payment processing

• Sift, for fraud monitoring and detection

• Our measurement-app provider

• Email and marketing service providers

• Shipping, delivery and fulfillment providers

• Analytics and technology providers

• Professional advisers and authorities where required by law

We do not currently sell personal information for money. We do not share measurement or fit information for unrelated advertising purposes.

If our business is reorganized, sold, financed or merged, personal information may be transferred as part of that transaction, subject to applicable law and appropriate safeguards.

12. International data transfers

HER. New York is based in the United States and uses service providers that may process information in the United States or other countries. Those countries may have data-protection rules different from the rules where you live.

Where required by applicable law, we use appropriate safeguards for international transfers, such as contractual protections or another legally recognized transfer mechanism.

13. How long we keep information

We keep personal information only for as long as reasonably necessary for the purposes described in this policy, including to provide services, manage customer relationships, resolve disputes, enforce agreements, maintain business and financial records, prevent fraud and comply with legal obligations.

Retention periods depend on the type of information and why we collected it. Measurement and fit information is retained only as long as needed to produce, support and manage your garment and related customer relationship, unless a longer period is required or permitted by law.

When information is no longer needed, we delete it, anonymize it or securely restrict it in accordance with our retention procedures.

14. How we protect information

We use reasonable administrative, technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration or disclosure.

No online service can guarantee absolute security. Please use care when choosing what information to submit through a website, contact form or consultation.

15. Your privacy choices and rights

Depending on where you live and which laws apply, you may have the right to:

• Know whether we process your personal information

• Request access to personal information we hold about you

• Request correction of inaccurate information

• Request deletion of personal information

• Request a copy of certain information in a portable format

• Withdraw consent where processing is based on consent

• Object to or restrict certain processing

• Opt out of marketing emails

• Opt out of targeted advertising or certain data sharing, where applicable

• Appeal a decision concerning a privacy request, where applicable

• Lodge a complaint with a data protection authority, where applicable

To exercise a privacy right, use the contact form on our website and describe your request. We will respond within the time required by applicable law. We may need to verify your identity before completing a request.

We will not discriminate against you for exercising privacy rights. Some information may need to be retained where required by law or where necessary to complete an order, prevent fraud, resolve a dispute or protect our legal rights.

California and other US state residents

Certain US states provide additional privacy rights. Depending on the law and whether its thresholds apply to HER., residents may have rights relating to access, correction, deletion, portability, opting out of targeted advertising or certain data sales or sharing, and appealing a privacy-rights decision.

HER. does not currently sell personal information. If our practices change, we will update this policy and provide any legally required opt-out mechanism, including a “Your Privacy Choices” link where required.

16. Children’s privacy

Our website and products are intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, please contact us through the website contact form so we can review and delete it where appropriate.

17. Third-party links

Our website may contain links to third-party websites or services, including payment, font and service-provider websites. We are not responsible for the privacy practices of those third parties. Please review their policies before submitting information to them.

18. Changes to this policy

We may update this Privacy Policy when our website, services, providers or legal obligations change. The updated version will be posted on this page with a new effective date. If a change materially affects how we use personal information, we will provide any additional notice required by law.

19. Contact

For privacy questions or requests, please use the contact form on the HER. New York website.